New Zealand is in a unique position to capitalize on its scenery. Tolkien tourist attention is less geared towards visiting New Zealand's national parks and more focused on scenery that was used as back drops in movies. For example, Mount Olympus, dramatic
Many experts and New Zealanders are hoping for a renewed Tolkien effect due to the fact that The Hobbit was also filmed in New Zealand.<sup id="cite_ref-SPLASH_6-0" class="reference" style="line-height: 1; font-size: 11.1999998092651px;<
Film NZ—the national film promotion board—advertises that New Zealand offers an English-speaking, largely nonunion work force, along with a kaleidoscope of urban and rural landscapes. "Experience New Zealand, Home of Middle Earth," urges Tourism New Zealand's Web site,[1] and once tourists get there, they are invited to find film locations around New Zealand with a free "Middle Earth map." Currently New Zealand is negotiating with Peter Jackson and New Line Cinema, the films' producers, to construct a perma
Tolkien tourism has also existed to a lesser extent independent from the Jackson movies. Most notable are the following destinations: